Mathias Kirchmer : Market- and Product-Oriented Definition of Business Processes.In book: Business Process Engineering, Edition: 1, Publisher: Springer, Editors: Elzina, gulledge, Lee, pp.131-144


The starting point of successful business reengineering projects is a market- and product-oriented definition of the business processes. The approach presented describes the market and the products of a company using a market and product model. Company-specific business processes can be derived from such a model. This method for defining business processes has been used successfully in various consulting projects. It helps to keep all design and implementation activities, e.g., a process-oriented SAP-R/3 implementation, consistent with a company’s market and product needs.

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